A leucine-enriched essential amino acid brand, locally made for one purpose — targeted, effective nutrition for people who refuse to slow down.
In 2022, a personal health scare led our founder to discover a deficiency in several essential amino acids. The research that followed revealed something surprising: correctly-dosed EAA formulas weren't just for bodybuilders.
The problem — no quality product was made locally. So we built one. In 2023 we launched Bare: a leucine-enriched essential amino acid formula, locally manufactured, designed for real people with real lives.
"EAAs aren't just for bodybuilders — they're a tool for recovery and preserving muscle, especially for people over 40."
Recovery slows with age. EAAs accelerate muscle repair and sustain daily energy — keeping committed athletes training hard, longer.
Age-related muscle loss erodes strength and metabolism. EAAs stimulate muscle protein synthesis to protect lean mass over time.
Rapid weight loss on GLP-1 medications strips muscle along with fat. EAAs help retain lean mass — a fast-emerging, high-intent audience.
Today these customers are served by expensive imports or generic, under-dosed EAA. Bare is the local, correctly-dosed alternative — and the category is wide open.
Free-form essential amino acids stimulate muscle protein synthesis more than an equal amount of high-quality protein. A 3g oral dose matches the MPS response of 20g of whey isolate — at a fraction of the calories.
"As a 60-something triathlete I was pleasantly surprised by the extent of my recovery, and waking up refreshed. Wish I'd had this when I was still doing full Ironmans."
"A must-have for women of all ages — especially over 40."
"It helped my preparation for my first Comrades — and I finished the race, my first time, at 56."
"As a personal trainer I've been very impressed with the product — and the results."
A leucine-enriched formula of all nine essential amino acids — designed to stimulate muscle protein synthesis, support lean muscle, speed recovery and improve daily energy. Our hero, and the foundation of everything we do.
Leucine-enriched all-9 EAA for recovery, lean muscle & energy.
EAA formula plus correctly-dosed electrolytes for training in the heat.
99.9% pure German creatine monohydrate in single-serve sachets.
Four key electrolytes, correctly ratioed, with no sugar or flavour.
Low-GI, gut-friendly carbohydrate for clean, sustained energy.
| Product | SRP incl. VAT | Trade excl. VAT | Gross profit | Margin |
|---|---|---|---|---|
| Bare Aminos Tubs — Mixed Berry · Mango Orange | R 549 | R 269 | R 209 | 43.7% |
| Bare Aminos Sachets — Mixed Berry · Mango Orange | R 549 | R 286 | R 192 | 40.2% |
| Hydrating Aminos — Mango | R 549 | R 289 | R 189 | 39.5% |
| Pure Creatine | R 320 | R 197 | R 81 | 29.3% |
| Pure Carb Fuel | R 299 | R 176 | R 84 | 32.4% |
| Pure Electrolytes | R 249 | R 106 | R 110 | 50.9% |
| Pure Creatine 90-Serving TubsComing soon | — | — | — | — |
| Performance AminosComing soon | — | — | — | — |
Sachet samples and activations at stocked stores to drive trial and convert shoppers at the shelf.
We communicate retail availability to existing customers and list every stockist on our website.
Geo-targeted awareness campaigns built around the stores that carry us.
Ongoing relationships with health and wellness media to keep the brand in front of the right audience.
Prime shelf placement for our hero range — Bare Aminos tubs & sachets — in your sports nutrition / active wellness category, with room to grow the range as sell-through proves out.